Wetsuit Brand Loyality
Wednesday, October 17th, 2007Who a brand sponsors will influence your buying decision. Quiksilver for example have sponsored Kelly Slater for the majority of his surfing career and it has been a good relationship for both parties. Quiksilver’s dominance in the surf market is largely down to one man, Kelly Slater, who’s successful surf career and personal image is so highly marketable to their brand. Australian Brand Billabong has also done extremely well due to the success of home grown talent such as Joel Parkinson. So what brand do you want to associate with?